Is Online Video Marketing Worth The Effort?

If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

– YouTube gets 2 times the traffic of Google!

– Longtail searches drive 80% of traffic to the top online video sites

– 18-24 year olds watch more online video than television

Online Video Marketing Sites

A December 2008 report by ComScore showed the following online video data:

– 78.5 percent of the the total US internet audience viewed online video

– The average online video viewer watched over 5 hours of video

– On YouTube, 98.9 million viewers watched 5.9 billion videos

– The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.

Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.

There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.

Make sure to follow these marketing tips in your videos:

Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long

Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.

Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!

To Your Online Video Success,
Karen_Sielski_Sig


By |January 20th, 2010|Featured, Online Video|0 Comments

7 Quick Online Video Tips For More Sales

Want to create online videos that get results? Video is one of the best ways for people to get to know, like, and trust you, which will result in more sales and income. But there are some guidelines you need to follow if you want to get the maximum sales and income from your online video marketing efforts.

Here are 7 quick online video tips to get maximum results from your videos:

Tip #1 – Make your video look professional. Have a good, clear background and setting. Clutter and pictures are a big no no! And of course, dress appropriately. However, if you are promoting the lifestyle your business allows, then shoot your videos at the beach, at the slopes, on the golf course, etc.

Online Video Tips For More Sales

Tip #2 – Look directly into the camera and pretend it it someone else’s eyes. Think about your target audience, not the camera, when you talk and be sure to speak from your heart. Pretend you are talking to 1 person, not thousands.

Tip #3 – Provide great value in your content and convey a strong sense of confidence. If you do not speak with confidence, even if you are an expert your audience will not see you as an authority figure with credibility.

Tip #4 – Don’t lead with your website link or call to action. If you put your website URL before the beginning of the video, it’s too much like a commercial and people may click away instantly. First and foremost, your focus should be on providing value. Put your call to action with website link at the end of the video, after you’ve given great content.

Tip #5 – Do not add a video transition, such as a fade, between the main video and the call to action. This alerts your viewers that the content is over and they may click away.

Tip #6 – Add music to the end of the video in the call to action section. Use music with a good beat. People will stay on this shot longer with good music.

Tip #7 – Keep your video short. Generally, your video should be 2-3 minutes max. The shorter the better. On average, only 46% of viewers watch longer than one minute, 36% watch 2 minutes or more, and a mere 17% longer than 3 minutes. If you have a long video, break it up into multiple videos and create a series.

By following these 7 online video tips, you will create high quality videos that generate more sales and income for your business.

Karen

By |December 16th, 2009|Featured, Grow Your Business Online, Online Video|1 Comment