7 Quick Online Video Tips For More Sales

Want to create online videos that get results? Video is one of the best ways for people to get to know, like, and trust you, which will result in more sales and income. But there are some guidelines you need to follow if you want to get the maximum sales and income from your online video marketing efforts.

Here are 7 quick online video tips to get maximum results from your videos:

Tip #1 – Make your video look professional. Have a good, clear background and setting. Clutter and pictures are a big no no! And of course, dress appropriately. However, if you are promoting the lifestyle your business allows, then shoot your videos at the beach, at the slopes, on the golf course, etc.

Online Video Tips For More Sales

Tip #2 – Look directly into the camera and pretend it it someone else’s eyes. Think about your target audience, not the camera, when you talk and be sure to speak from your heart. Pretend you are talking to 1 person, not thousands.

Tip #3 – Provide great value in your content and convey a strong sense of confidence. If you do not speak with confidence, even if you are an expert your audience will not see you as an authority figure with credibility.

Tip #4 – Don’t lead with your website link or call to action. If you put your website URL before the beginning of the video, it’s too much like a commercial and people may click away instantly. First and foremost, your focus should be on providing value. Put your call to action with website link at the end of the video, after you’ve given great content.

Tip #5 – Do not add a video transition, such as a fade, between the main video and the call to action. This alerts your viewers that the content is over and they may click away.

Tip #6 – Add music to the end of the video in the call to action section. Use music with a good beat. People will stay on this shot longer with good music.

Tip #7 – Keep your video short. Generally, your video should be 2-3 minutes max. The shorter the better. On average, only 46% of viewers watch longer than one minute, 36% watch 2 minutes or more, and a mere 17% longer than 3 minutes. If you have a long video, break it up into multiple videos and create a series.

By following these 7 online video tips, you will create high quality videos that generate more sales and income for your business.

Karen

By |December 16th, 2009|Featured, Grow Your Business Online, Online Video|1 Comment

Online Video Marketing – Don’t Get Shut Down By YouTube!

The online video marketing community is buzzing these days because YouTube is on a rampage. They are shutting down accounts right and left, without any warning whatsoever! Thousands of online video marketers have been affected by this, hopefully not you.

Online Video Marketing Slap

Imagine putting long hours into creating online videos that get you on the front page of Google and create a steady stream of free targeted web traffic on a daily basis. You followed the advice of the pros and life is good.

Now imagine trying to log in and finding out your account has been permanently disabled and there is no way for you to get it back. And the worst part is your videos are gone just like that, so unless you have a copy on your hard drive, you have lost all your content too!

All of your hard work is down the tubes, no pun intended. You are no longer on the front page of google, or any page for that matter. And your online video leads are now a big fat 0.

If you don’t want this to happen to you, here are 7 online video marketing guidelines for avoiding the wrath of YouTube:

  1. DO NOT create multiple accounts. Only create 1 YouTube account, no matter what you have been told in the past. The rules are changing. You can still have multiple channels within your single account.
  2. DO NOT upload the same video with a different title, keyword, description, etc.  Unless you want to get shutdown and lose everything. Only 1 upload of a video.
  3. DO NOT use software to add friends on your channel.
  4. DO NOT use software to add comments to your videos.
  5. DO NOT purchase YouTube views. Create good videos, use viral networking, and get views naturally.
  6. DO NOT spam your video description, title or tags with keywords.
  7. DO NOT use Traffic Geyser to upload your videos to YouTube. However, you can still use Traffic Geyser to upload to other video hosting sites.

Bottom line, create a single account, upload a video once, and avoid software such as TubeBlasterPro and Traffic Geyser. If you try to “game” the system, the penalty is very high. Don’t do it!

To Your Online Video Marketing Success,
Karen

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