Is Online Video Marketing Worth The Effort?

If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

– YouTube gets 2 times the traffic of Google!

– Longtail searches drive 80% of traffic to the top online video sites

– 18-24 year olds watch more online video than television

Online Video Marketing Sites

A December 2008 report by ComScore showed the following online video data:

– 78.5 percent of the the total US internet audience viewed online video

– The average online video viewer watched over 5 hours of video

– On YouTube, 98.9 million viewers watched 5.9 billion videos

– The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.

Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.

There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.

Make sure to follow these marketing tips in your videos:

Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long

Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.

Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!

To Your Online Video Success,
Karen_Sielski_Sig


By |January 20th, 2010|Featured, Online Video|0 Comments

Online Video Marketing – Don’t Get Shut Down By YouTube!

The online video marketing community is buzzing these days because YouTube is on a rampage. They are shutting down accounts right and left, without any warning whatsoever! Thousands of online video marketers have been affected by this, hopefully not you.

Online Video Marketing Slap

Imagine putting long hours into creating online videos that get you on the front page of Google and create a steady stream of free targeted web traffic on a daily basis. You followed the advice of the pros and life is good.

Now imagine trying to log in and finding out your account has been permanently disabled and there is no way for you to get it back. And the worst part is your videos are gone just like that, so unless you have a copy on your hard drive, you have lost all your content too!

All of your hard work is down the tubes, no pun intended. You are no longer on the front page of google, or any page for that matter. And your online video leads are now a big fat 0.

If you don’t want this to happen to you, here are 7 online video marketing guidelines for avoiding the wrath of YouTube:

  1. DO NOT create multiple accounts. Only create 1 YouTube account, no matter what you have been told in the past. The rules are changing. You can still have multiple channels within your single account.
  2. DO NOT upload the same video with a different title, keyword, description, etc.  Unless you want to get shutdown and lose everything. Only 1 upload of a video.
  3. DO NOT use software to add friends on your channel.
  4. DO NOT use software to add comments to your videos.
  5. DO NOT purchase YouTube views. Create good videos, use viral networking, and get views naturally.
  6. DO NOT spam your video description, title or tags with keywords.
  7. DO NOT use Traffic Geyser to upload your videos to YouTube. However, you can still use Traffic Geyser to upload to other video hosting sites.

Bottom line, create a single account, upload a video once, and avoid software such as TubeBlasterPro and Traffic Geyser. If you try to “game” the system, the penalty is very high. Don’t do it!

To Your Online Video Marketing Success,
Karen

Karen_Sielski_Sig