If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:
– YouTube gets 2 times the traffic of Google!
– Longtail searches drive 80% of traffic to the top online video sites
– 18-24 year olds watch more online video than television
A December 2008 report by ComScore showed the following online video data:
– 78.5 percent of the the total US internet audience viewed online video
– The average online video viewer watched over 5 hours of video
– On YouTube, 98.9 million viewers watched 5.9 billion videos
– The average YouTube viewer watched 59 videos
There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.
It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.
There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.
Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.
There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.
Make sure to follow these marketing tips in your videos:
Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long
Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.
Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!
To Your Online Video Success,