7 Quick Online Video Tips For More Sales

Want to create online videos that get results? Video is one of the best ways for people to get to know, like, and trust you, which will result in more sales and income. But there are some guidelines you need to follow if you want to get the maximum sales and income from your online video marketing efforts.

Here are 7 quick online video tips to get maximum results from your videos:

Tip #1 – Make your video look professional. Have a good, clear background and setting. Clutter and pictures are a big no no! And of course, dress appropriately. However, if you are promoting the lifestyle your business allows, then shoot your videos at the beach, at the slopes, on the golf course, etc.

Online Video Tips For More Sales

Tip #2 – Look directly into the camera and pretend it it someone else’s eyes. Think about your target audience, not the camera, when you talk and be sure to speak from your heart. Pretend you are talking to 1 person, not thousands.

Tip #3 – Provide great value in your content and convey a strong sense of confidence. If you do not speak with confidence, even if you are an expert your audience will not see you as an authority figure with credibility.

Tip #4 – Don’t lead with your website link or call to action. If you put your website URL before the beginning of the video, it’s too much like a commercial and people may click away instantly. First and foremost, your focus should be on providing value. Put your call to action with website link at the end of the video, after you’ve given great content.

Tip #5 – Do not add a video transition, such as a fade, between the main video and the call to action. This alerts your viewers that the content is over and they may click away.

Tip #6 – Add music to the end of the video in the call to action section. Use music with a good beat. People will stay on this shot longer with good music.

Tip #7 – Keep your video short. Generally, your video should be 2-3 minutes max. The shorter the better. On average, only 46% of viewers watch longer than one minute, 36% watch 2 minutes or more, and a mere 17% longer than 3 minutes. If you have a long video, break it up into multiple videos and create a series.

By following these 7 online video tips, you will create high quality videos that generate more sales and income for your business.

Karen

By |December 16th, 2009|Featured, Grow Your Business Online, Online Video|1 Comment

5 Step Formula For Generating Real-Time Leads Via Social Marketing

There are numerous ways to effectively grow your business using social marketing. Social networks like Facebook, YouTube, Twitter, MySpace, Tagged, and the professionally oriented LinkedIn are all the rage today.

When used properly, social networking sites can provide massive leverage to grow your business. But for many people, social networking can also be a huge time sink if you don’t know how to connect the dots and have people in your social networks buying from you.

You need to present your business in an appropriate way, without spamming or turning off your online friends, and potentially damaging your relationship with them forever. You’ve got to get them to know, like, and trust you before they will buy what you are selling, especially online. Your online success depends on this more than anything else.

social media

Now I’m going to give you a 5 step formula for getting massive amounts of targeted, free real-time leads. I assume you’ve already chosen the appropriate social networks for your industry or business, opened your accounts, and established some friends.

What’s the next step?  One of the best ways to form a solid business relationship with your network and get more sales is to host an event. It can be a webinar, teleseminar, or even an in-person event.

If you live in a remote geographic area, it will be more difficult to get a big turnout for an in-person event, but if you live in a populated area you can get a good turnout by following this formula. The potential is obviously huge for online events, especially if you do a webinar format.

Let’s dive into the details of the online success 5 step formula.

Step 1. A few weeks before the event write an online press release and submit it to a few free online press release sites like PressAbout and PRLog. Setup a google alert on the keywords you used in the press release. The keyword alert will automatically tell you when your press release gets published.

When the free online press release gets picked up, then go to paid online services like PRWeb and WebWire. You should start getting free, targeted web traffic from the press releases immediately.

Step 2. If you have a website or blog, write about the event on your website.  Take the blog entry and turn it into an article and post it on social sites such as Facebook, Twitter, and LinkedIn. Post your event on EventBrite.com.

Step 3. Tell all of your social marketing friends about the event, and ask them to share it with their friends.

Step 4. Create a short Powerpoint presentation about the content of your event and yourself. Post the slides at SlideShare.net with a transcript.

Step 5. Turn the Powerpoint presentation into a video and submit the video on YouTube and TubeMogul.

Make sure to send people to your social marketing site or blog page that tells a little bit about yourself.  Have people register for the event and send them an email reminder the day before the event and the day of the event.

Follow these 5 steps to generate free real-time leads, then provide valuable content at your event and you will be leveraging your time on social marketing sites into business sales, not just hanging out and having a good time.

To Your Massive Online Success,

Karen_Sielski_Sig

PS – To learn more about how to generate tidal waves of traffic to your blog or website, get FREE Instant Access to the 15 Ways To Generate Endless Leads Training Series when you fill in the quick form at the top right. It will only take a few seconds, go do it now!

Make Your Website Come To Life With Royalty Free Multimedia

Images, audios, and videos make your website or blog come to life. They give it character and make it appealing to your visitors. The more appealing your website it, the more visitors you will have, the longer they will stay on your site, and the more online succes you will have.

Here are a few of my favorite sources for royalty free images, audios, and videos, many of which are free.

Royalty Free Multimedia

Royalty Free Images

iStockPhoto.com
www.sxc.hu
FreeDigitalPhotos.net
PdPhoto.org
FreeImages.com
FreeDigitalPhotos.net
Shutterstock.com

Royalty Free Audios/Music

PartnersInRhyme.com
OpSound.org
StockMusicSite.com
RoyaltyFreeMusic.com
AudioJungle.com
iStockPhoto.com
ProductionTrax.com

Royalty Free Background Loops

IgniteMotion.com
GroovyLoops.com
RoyaltyFreeMusic.com

Royalty Free Videos

ThoughtEquity.com
FreeStockFootage.com
Pond5.com
iStockPhoto.com

If your website or blog does not provide an enriching multimedia experience, check out these resources now.

Go For It!

Karen_Sielski_Sig

By |November 19th, 2009|Blog Success, Featured|1 Comment

3 Barriers To Online Success

If you don’t avoid these 3 common barriers to online success, the reality is you don’t have much of a chance to make money online. Many people think online marketing is a piece of cake.

After all, everywhere you turn there are sales letters telling you how you can get thousands of highly targeted leads to your website with the snap of your fingers. Or how you can have hundreds of prospects chasing you down with their credit card in hand. They make it sound oh so easy.

3 Online Success Barriers

Unfortunately, it’s not quite that easy and there are some pretty big obstacles that sabotage most people and they end up spending more money online than they make and then they give up. The good news is it is very possible to grow a huge business and income online, if you avoid these 3 barriers to online success.

1. Giving up too early. It’s going to take some work and your early efforts may not succeed. You’ve got to learn from your early mistakes, adjust, and keep trying until you get results.

You need to be persistent and can’t quit at the first sign of failure. Don’t quit if your first few pay-per-click (PPC) campaigns fail. Keep testing and tweaking until you are successful, even if it takes 15 campaigns.

2. Not being consistent and jumping from one strategy to the next, or one opportunity to the next. Many people try pay-per-click (PPC) marketing for a month, lose a bunch of money, and then say it doesn’t work and quit.

The next month they try social networking. Then the next month search engine optimization (SEO). Or maybe they hop from opportunity to opportunity.

When most people hit a road block or don’t get instant results they give up. This is a sure path to failure. You need to get proficient before you make money with an online marketing strategy, and proficiency doesn’t happen overnight.

You need to be 95% proficient to break even, and 99% to make money. It can take 6 months to a year for this to happen, contrary to what most sales letters will tell you. This is the cold hard truth.

You need to pick a strategy and stick with it, overcoming all obstacles, until you are making money with it. Then you can add another strategy. This is the path to being successful online, it is the only way.

3. Not using a proven online marketing system. Your fastest path to online success will come by getting the most detailed, proven, online marketing system that you can. Mentoring or coaching is essential.

You can get tons of free information on the internet, but you’ll spends months or years trying to fit it all together into a system that works. You’ll get overwhelmed and not know what to do next. You won’t have anywhere to turn when you have questions.

You need to learn from others that have been successful and that have spelled out step-by-step what you need to do for results. And then you need someone to turn to when you have questions or when things are working for you the way they should.

One such system is Autopilot Wealth Institute. They have a proven system, detailed step-by-step training, and mentors to help you through the numerous challenges of building an online business.

Watch this free video to see if Autopilot Wealth Institute is right for you.

Your Partner in Online Success,

Karen_Sielski_Sig

By |November 17th, 2009|Featured, Grow Your Business Online, Online Success Mindset|0 Comments

Choosing A Biz Domain Name – 5 Mistakes To Avoid For Online Success

One of the early tasks you’ll need to do for your online success is picking a biz domain name for your website and avoiding some common domain name mistakes. This task should not be taken lightly. It is important to take the time to do this step right, no matter how long it takes.

You want your biz domain name to be congruent with your brand, to generate maximum web traffic, and to get top search engine results.

I personally like to brainstorm with a couple of people to get a long list of possible names. Then eliminate biz domain names that are already taken. GoDaddy (www.GoDaddy.com) can provide this information. Many of your best ideas will probably be taken, which is why this step can be difficult.

Biz Domain Name Mistakes

Here are 5 common biz domain name mistakes to avoid when choosing from the remaining names:

1. Picking a name that is difficult to spell or say. When you tell someone your domain name, there should be no ambiguity in how to spell it, and they should be able to remember it easily.

2. Not registering variations of the domain name such as plural and hyphenated versions. If you don’t, your competitors will and they will steal some of your traffic. Domain names are inexpensive, don’t skimp here!

3. Not getting a .com extension. Don’t settle for .net, .info, .ws, .bz, etc. If the .com version is not available, pick a different biz domain name.

4. Not using your main keyterm in your domain. You’ll get a higher relevance score from the search engines if your main keyterm is in your domain name. Higher relevance means more traffic.

5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don’t need it right away, it’s better to get it before someone else does.

Your biz domain name is a very important aspect of your online success. Avoiding these 5 domain name mistakes is well worth the time you will spend to choose the right name.

Your Partner In Massive Online Success,
Karen_Sielski_Sig
Bonus Tip – For domain hosting, autoresponders, a video prospecting system, and more for just $1 click here

By |November 13th, 2009|Featured, Grow Your Business Online|0 Comments