Online article marketing is one of the best ways to get free targeted traffic to a website, blog, or opt-in page. How good is it? I know someone that generated 650 laser targeted leads in 2 months with this approach. In just 3 weeks their blog received over 600 unique visitors a day. Even better, it was all for free.

Today I’d like to share a little ninja online article marketing trick that will get more of your readers to opt-in to your lead capture page.

At the end of your article you are allowed to include a resource box where you invite your reader to visit your website or blog, or go to your lead capture page. Your goal is for them to opt-in.

Here’s an example of a standard resource box:

And now I would like to invite you to claim your FREE Instant Access to “15 Ways To Skyrocket Your Business Online” . Just enter your name and email on the right.

From Karen Sielski – Your Online Success Partner

The problem with this common approach is that it requires a lot of steps for the reader to opt-in, and they might change their mind at any point along the way.

Online Article Marketing Ninja

The reader needs to click on the link to go to the opt-in page. Next they have to enter their name and email address and then click the Submit button.

While they are on the landing page, they can decide not to opt-in for any number of reasons. They might not like the idea of giving you their name and email address. They might not have the time to fill out the form, etc.

Alternatively, there is a way for the reader to click a link and make one more click to opt-in to your email list. They don’t have to navigate to an opt-in page or type in their name or email address. This method is quick and simple for the reader, increasing the number of readers that complete the opt-in process.

This results in a higher number of opt-ins from the same number of readers for the following reasons:

  1. The reader doesn’t have to go to an opt-in page where they can decide not to opt-in
  2. The reader doesn’t have to type their name or email address!

So just what is this really cool ninja method? You can change the link in your resource box to send an email to your autoresponder list, which automatically adds the reader to your list.

Brilliant! One click to open the send email window and one click to hit the Send button in the email and voila, the reader has opted in to your list!

I’m going to provide you with the handy dandy code that does all of this. When the reader clicks the link in the resource box their email program will automatically open up composing a new email message.

The “Subject line” will already be filled in for your reader and your autoresponder email address will automatically be filled in the “To” field.

All they have to do is click Send and poof, they have requested to opt-in to your autoresponder list. It doesn’t get any simpler than that! All the barriers to opting in have been removed.

They don’t have to think twice about entering their contact info or not having time to read and enter their contact information on the landing page.

By not having to type in their name and email address, it’s less obvious that they are providing

Here’s an example of this super cool lead grabbing article resource box

And now I would like to invite you to claim your FREE ACCESS to “15 Ways To Skyrocket Your Business Online”. Just send a blank email to aponlinesuccess@aweber.com and you’ll start receiving valuable information that can help you get more traffic to your blog or website and increase your sales and income.

From Karen Sielski – Your Online Success Partner

Go ahead and click the link to see how easy it is. And if you send the email you really will get some cool information on how to grow your business online 馃檪

OK. Are you ready for the super cool code that let’s you do this. Here is the HTML code for the “aponlinesuccess@aweber.com” link:

<a href=”mailto:aponlinesuccess@aweber.com?subject=Please%20send%20me%20my%20

free%20information%20on%20growing%20my%20business%20online”>aponlinesuccess@aweber.com</a>

This code opens your email program and automatically fills in the Subject and To fields for your reader. Give it a try and see how much your opt-ins increase.

Bonus Tip – Your autoresponder will need to support adding subscribers via the email method described above. Many of them do. I use Aweber, the top dog in the industry. Aweber has the best email deliverability rate, one of the most important factors for an autoresponder, bar none. It is used by many of the top leaders in the industry.

To Your Online Article Marketing Success,
Karen

Karen_Sielski_Sig