What Is Responsive Design And How Can It Help Your Business

In this article we’ll take a look at responsive design and why it is critical to your business. Mashable even called 2013 the “Year of Responsive Web Design” so it’s important to understand what it is and how it affects your business.

Responsive design has become one the most important design aspects of your website because it makes your website adapt to the size of the screen that someone is using to view your site. It allows your website to not only look great on smartphones and tablets, but also on laptops and desktops. And it does so in a user-friendly way that provides a great user experience.

As we saw recently in our article on mobile marketing trends, the profileration of tablets and smartphones has changed the way consumers search, shop, and buy. It’s worth repeating a few of the key statistics from that article:

  • Searches on mobile devices have grown 500% in the past 2 years, and over 60% of all local searches are done on mobile devices.
  • 4 out of 5 smartphone users use their smartphone to shop and 25% of smartphone users say they have purchased something on their mobile devices in the past week!
  • 40% of mobile users turned immediately to a competitor’s website if they had a bad mobile experience on another site 

Now back to responsive design and an illustration showing how a responsive website will adapt to the device it is being viewed on.

Starbucks responsive design website image

Visitors to your website on smartphones and tables have very short attention spans so any problems they have viewing your site easily will cause them to give up quickly and move on to the next site.

A responsive website helps eliminate things like horizontal scrolling and image distortion by enabling flexible elements that can automatically be optimized to look and feel as clean as possible.

The good news is there isn’t anything really complicated about creating a responsive design. It’s really just a matter of making adjustable designs that can switch on the fly depending on the device they’re viewed on. The content stays the same and the site layout is just as pretty and useful regardless of the device.

Responsive website designs do require some additional effort upfront and they require a little bit more attention to detail but once implemented they are not difficult to maintain and more importantly, they are easy to use.

Smartphone and tablets are here to stay and as adoption rates continue to skyrocket it’s never been more important to make sure your website provides a user friendly responsive design. 

If you need some help with your website, we’re here for you. We specialize in responsive design websites, landing pages, sales pages, and more.

For a short time we are waving our $279 website review fee and will be offering a limited number of complimentary website reviews to qualified businesses and entrepreneurs.   Learn more and request a review for your business here

Karen

Autopilot Online Success Founder and CEO

By |August 27th, 2013|Featured, Mobile Websites|0 Comments

Mobile Marketing Trends – Some Surprising Stats

Mobile trends confirm that more and more consumers want their information “on the go”, anywhere, anytime. The advances in mobile technology and the proliferation of tablets have had a tremendous impact on the way consumers search, shop, and buy.

As you’ll see by the following mobile marketing statistics, today’s consumer is untethered and wants their information on the go.  Check out some of these interesting stats:

Mobile Website Trends

  • an image of mobile websitesMobile search volume has grown a whopping 500% in the past 2 years.  This is HUGE.
  • Over 60% of ALL LOCAL SEARCHES are now performed on a mobile device.
  • 40% of mobile users immediately visited a competitor’s website if they had a bad user experience on another one (Compuware, 2012).   Don’t let your website be the one they leave!
  • Yet over 90% of today’s websites are NOT mobile optimmized!   Some companies are missing out big time and the ones that do have a great mobile experience are laughing all the way to the bank.
  • Even in retail environments, 73% of mobile-powered shoppers would rather access a mobile website than ask a retail clerk for assistance. Crazy but true.
  • By 2013 mobile internet is predicted to over take desktop internet usage (Microsoft Tag, 2012)
  • Mobile ad spending will reach $7.4 billion by 2017. (Juniper Research, 2012)
  • Mobile internet use/web traffic is up 202% in the last year (Mobile Report, 2012)

Smartphone Stats

  • 4 out of 5 smartphone users (86 million in the US) use their phone to shop (comScore, 2012)
  • 30% of all smartphone users who use their phone to shop have incomes over $100K
  • By 2016, smartphones will influence $689 billion (19%) of all retail sales (Deloitte, 2012)

Mobile Commerce Stats

Mobile use is on the rise for commerce as well. Take a look at these stats:

  • a mobile website for a local businessMobile payments worldwide will surpass $171 billion in 2012, up 62% in one year (Gartner, 2012)
  • 25% of smartphone users say they have purchased something on their mobile devices in the past week. (Wave Collapse, 2012)
  • Mobile search will generate 27.8 billion more queries than desktop searches by 2016
  • Mobile searches for restaurants have a 90% conversion rate, 64% within the hour (Telemetrics, 2012)
  • 47% of ALL consumers confirm they use their mobile device to search for local information (e-Tailing Group, 2012)
  • 18% of consumers have redeemed a MOBILE coupon in the past 90 days (JiWire, 2012)
  • 57% of consumers won’t recommend a business with a poorly designed mobile site (Compuware, 2012)

Many businesses and entrepreneurs are afraid of change, however, these mobile marketing trends represent a tremendous opportunity. The businesses and services that know these trends and take action can use this change to gain valuable traction over their competition and increase their income.

If your business does not currently have a strong mobile presence or a great mobile user experience you are probably losing significant revenue to your competitors who do.

A mobile responsive website is the natural first-step in a mobile marketing campaign to increase prospect leads and turn them into paying customers.    Over the next few weeks we are waving our $279 website review fee and will be offering a limited number of complimentary website reviews to qualified businesses and entrepreneurs.   Learn more and request a review for your business here.

Karen

Autopilot Online Success Founder and CEO

By |August 27th, 2013|Featured, Mobile Websites|0 Comments

Dog Health News Landing Page

Dog Health News Landing Page

Dog Health News Landing Page

Click here to contact us to discuss how we can help you build an online sales funnel that generates leads and sales for you 24/7.

By |August 22nd, 2013|Portfolio, Sales Funnels|0 Comments

The Secret to Financial Success Landing Page

Click on the image to visit the live website

The Secret to Financial Success

The Secret to Financial Success

Click on the image to visit the live website

Click here to contact us to discuss how we can help you build a commanding web presence.

By |August 20th, 2013|Portfolio, Sales Funnels|0 Comments

Sample Sales Page Style

Sample Sales Page

Sample Sales Page

Click here to contact us to discuss how we can help you build a commanding web presence.

By |August 18th, 2013|Portfolio, Sales Funnels|0 Comments