How To Brand Your Tweets

Here’s a quick video on a unique and free Twitter tool that does 2 important things for you

1. Let’s you brand your tweets
2. Helps your website rank higher in search results

Watch the short video to see why this is a must have for your tweets.

Get FREE access to this very cool Twitter tool and brand your tweets today!

Enjoy,

Karen_Sielski_Sig

By |January 22nd, 2010|Featured, Social Networking|0 Comments

Is Online Video Marketing Worth The Effort?

If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

– YouTube gets 2 times the traffic of Google!

– Longtail searches drive 80% of traffic to the top online video sites

– 18-24 year olds watch more online video than television

Online Video Marketing Sites

A December 2008 report by ComScore showed the following online video data:

– 78.5 percent of the the total US internet audience viewed online video

– The average online video viewer watched over 5 hours of video

– On YouTube, 98.9 million viewers watched 5.9 billion videos

– The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.

Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.

There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.

Make sure to follow these marketing tips in your videos:

Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long

Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.

Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!

To Your Online Video Success,
Karen_Sielski_Sig


By |January 20th, 2010|Featured, Online Video|0 Comments

Golden Nuggets For Online Success

Something a little bit different today. There are many, many golden nuggets in this short Jim Rohn video. Enjoy!

To Humongous Online Success,

Karen_Sielski_Sig

By |January 18th, 2010|Featured, Online Success Mindset|0 Comments

Exposed: 3 Popular Myths About Generating Online Leads

There are numerous methods for generating online leads and growing your business online. Before you decide on an approach you should consider these 3 popular myths.

Online Lead Generation Myth #1: There really aren’t any free online lead generation strategies. You’re probably thinking “But Karen, there are lots of ways to generate free leads on the internet like article writing, forum postings, press releases, safelists, blogging, online videos, classified ads, social networking, etc.”

Let me explain. While it is true there are methods for generating online leads that do not cost any money, there are hidden costs most people do not consider.

The hidden costs are time, leverage, effectiveness, and lost opportunity.  When selecting your online marketing strategies, it is crucial to look at more than just the dollar cost of the method. You need to take into account your marketing budget and net profit of each strategy.

Online Lead Generation Myths Busted

Let’s look at a hypothetical example. If you start online advertising with solo ads in ezines, it could easily cost you hundreds of dollars a month of advertising. But you could get hundreds of leads or more and lots of sales.

Assume you spend $500 on solo ads in a month and you get 800 opt-ins from those ads. You make 16 sales and you have a profit of $50 per sale. In this scenario you would have a net profit of $300 (16 x 50 = $800 – $500 for ads). You spent about 6 hours researching which ezines to run ads in and writing your solo ad.

Now in scenario 2 you initiate a “free” article marketing campaign. You write 20 articles in a month and submit them to a top article marketing directory, sending readers to an opt-in page. You have no out of pocket costs since you write the article yourself. You get 100 leads and 2 sales with the same $50 profit per sale.

You spent 30 minutes writing each article and 10 minutes submitting it to an article directory. Overall you spent 13 hours on this approach for the month. In this scenario you have a net profit of $100 (2 x $50 = $100 – $0 cost). This scenario is free but you have spent more time and have less net profit at the end of the month.

Now this is a hypothetical example and there are additional factors to consider. In no way should you assume solo ads are better than article marketing. The point is to show you that while some methods have 0 dollar cost, they may cost more in time, produce less profit, and have less residual income.

Bottom line, don’t just look at the initial cost of your online advertising.

Online Lead Generation Myth #2:
Relationship businesses can’t be done on the internet.

This is absolutely false. There are many ways to build online relationships. Online video is extremely effective for online relationship building. When done correctly, email can be effective as well. And of course, social networking is growing at an unprecedented pace.

Instead of focusing on the quantity of your online connections, focus on quality and non-spammy marketing approaches. You can have 10,000 friends but if you come across as a spammy marketer you will not get any sales. On the other hand, if you have 100 connections and work to build relationships and add value to those 100 people you could have many sales.

Online Lead Generation Myth #3: It is not possible to generate high quality, low cost leads online. Fortunately, this is not true. There are many ways to build a responsive list of prospects without spending a fortune.

Actively participating in forums focused on your industry or niche is one great way to build a list of hyper responsive prospects. There are many others. It does not have to cost an arm and a leg to generate high-quality online leads.

Bonus Tip: Get FREE step-by-step instructions on generating hyper-responsive online leads. Just enter your name and email address below and you’ll get immediate access.

Yours In Online Success,
Karen_Sielski_Sig

By |January 12th, 2010|Featured, Grow Your Business Online, Online Lead Generation|1 Comment