Is Online Video Marketing Worth The Effort?

If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

– YouTube gets 2 times the traffic of Google!

– Longtail searches drive 80% of traffic to the top online video sites

– 18-24 year olds watch more online video than television

Online Video Marketing Sites

A December 2008 report by ComScore showed the following online video data:

– 78.5 percent of the the total US internet audience viewed online video

– The average online video viewer watched over 5 hours of video

– On YouTube, 98.9 million viewers watched 5.9 billion videos

– The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.

Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.

There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.

Make sure to follow these marketing tips in your videos:

Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long

Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.

Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!

To Your Online Video Success,
Karen_Sielski_Sig


By |January 20th, 2010|Featured, Online Video|0 Comments

How To Use Online Video Marketing To Dominate Google

Online video marketing can result in front page google rankings and massive traffic. How? By taking advantage of Google’s purchase of YouTube, which has resulted in YouTube videos getting a search engine ranking advantage.

Frequently, new YouTube videos rank higher than older, text-based Web pages. In many cases it is not difficult to get on the first page of google. As a result you can get huge visibility and free targeted web traffic to your site.

Online Video Marketing

Here are 5 business benefits of online video marketing:

1. Videos typically get a higher search engine ranking so you’ll get more views for your content

2. More views => more traffic to your website

3. More traffic => you can build a bigger list

4. More traffic => more sales

5. Videos build more trust with your viewers. There’s no better way to get them to know, like, and trust you.

After you’ve created a short, content-rich video and uploaded it to YouTube, follow these 2 online video tips to get a top ranking that gets you massive online video traffic.

Tip 1. Put your keywords in your title. This is critical!

Tip 2. Get some links to your video. If you have a website or blog, link to your YouTube video. Be sure to use your keyword in the link for optimum results. Get as many other websites as possible to link to your video.

To get online video traffic to your website, make sure to have a hyperlink to your website in the “About This Video” section. Secondly, make sure you have your website address visible in your video, preferably with a watermark that thows throughout the entire video.

Follow these online video tips, and you will have a steady stream of online video traffic funneled to your website.

To Your Online Video Marketing Success,

Karen_Sielski_Sig

By |December 30th, 2009|Featured, Online Video|0 Comments

7 Quick Online Video Tips For More Sales

Want to create online videos that get results? Video is one of the best ways for people to get to know, like, and trust you, which will result in more sales and income. But there are some guidelines you need to follow if you want to get the maximum sales and income from your online video marketing efforts.

Here are 7 quick online video tips to get maximum results from your videos:

Tip #1 – Make your video look professional. Have a good, clear background and setting. Clutter and pictures are a big no no! And of course, dress appropriately. However, if you are promoting the lifestyle your business allows, then shoot your videos at the beach, at the slopes, on the golf course, etc.

Online Video Tips For More Sales

Tip #2 – Look directly into the camera and pretend it it someone else’s eyes. Think about your target audience, not the camera, when you talk and be sure to speak from your heart. Pretend you are talking to 1 person, not thousands.

Tip #3 – Provide great value in your content and convey a strong sense of confidence. If you do not speak with confidence, even if you are an expert your audience will not see you as an authority figure with credibility.

Tip #4 – Don’t lead with your website link or call to action. If you put your website URL before the beginning of the video, it’s too much like a commercial and people may click away instantly. First and foremost, your focus should be on providing value. Put your call to action with website link at the end of the video, after you’ve given great content.

Tip #5 – Do not add a video transition, such as a fade, between the main video and the call to action. This alerts your viewers that the content is over and they may click away.

Tip #6 – Add music to the end of the video in the call to action section. Use music with a good beat. People will stay on this shot longer with good music.

Tip #7 – Keep your video short. Generally, your video should be 2-3 minutes max. The shorter the better. On average, only 46% of viewers watch longer than one minute, 36% watch 2 minutes or more, and a mere 17% longer than 3 minutes. If you have a long video, break it up into multiple videos and create a series.

By following these 7 online video tips, you will create high quality videos that generate more sales and income for your business.

Karen

By |December 16th, 2009|Featured, Grow Your Business Online, Online Video|1 Comment

Save Time and Increase Your Productivity With This Cool Tool

This one will be short and sweet, and can save you hundreds of hours, really!

Would you like to be able to speed up YouTube and other online videos and presentations, without having the presenters sounds like chipmunks?  What if you could control the playback speed of recorded teleseminars and other audio files?

There are 2 tools I started using early this year and I really don’t know what I would do without them. They literally save me many hours each and every week.

The first tool is MySpeed by Enounce. This tool allows you to change the playback speed for internet videos!  You can watch more video in less time.  I find it invaluable for note taking and transcription.

Increase Your Productivity

All you do is add the MySpeed plug-in to your browser and a handy speed slider appears when you start playing  a video. I’m typically able to watch videos at 1.5-2.0 speed. There is a free trial version so give it a try but be forewarned, you may get addicted like me.

The second tool is also by Enounce and it speeds up audio files. This product is called 2xAV and it is a Plug-in for RealPlayer or Media Player.  2xAV provides variable speed playback with natural sounding audio. It works for local files or files streamed from the internet.

These 2 tools increase my productivity by freeing up time to work on other tasks.  Check out the free trials and increase your productivity today!

Yours In Success,
Karen_Sielski_Sig

PS – I would love to connect with you on Twitter!

How To Get Massive Online Video Traffic

How can you get massive online video traffic and front page Google rankings? Just take advantage of Google’s purchase of YouTube. This merger has resulted in YouTube videos getting a boost in the search engine rankings. Google loves YouTube videos!

It is not unusual for new YouTube videos to rank higher than older text-based blog or web pages. In many cases it is not difficult to get on the front page of Google. This can give you a ton of online visibility and free targeted web traffic to your site without much effort.

Online Video Traffic And Sales

Here are 5 business benefits of online video marketing:

1. Videos typically get a higher search engine ranking. This means you will get more people seeing your content.

2. More views are a result of more traffic to your website

3. More traffic means you can build a bigger, targeted list of potential customers

4. More traffic results in more sales and more income

5. Another advantage of videos is they build more trust with your viewers. There’s no better way to get them to know, like, and trust you. This results in more business and more income too.

Now follow these 3 online video tips to get a top ranking that gets you massive online video traffic.

Tip 1: Create short, content-rich videos and upload them to YouTube

Tip 2. Put your keywords in your title. This is critical and even though it is easy many people don’t do it!

Tip 3. Now get some links to your video. If you have a website or blog, reference your YourTube video via a link. Here’s another tip, use your keyword in the link for optimum results.

Last but not least, get as many other websites as possible to link to your online video. These links tell Google other people think your video is good. As a result, Google will give it more relevance and a higher ranking. These links will also directly generate more online video traffic to your site.

Two more online video bonus tips, make sure to have a hyperlink to your website in the “About This Video” section. Secondly, make sure you have your website address visible in your video, preferably with a watermark that shows throughout the entire video.

Follow these simple online video tips, and you will have a steady stream of online video traffic funneled to your website, generating more sales and income!

To Your Online Video Success,

Karen_Sielski_Sig

By |December 2nd, 2009|Featured, Online Video|0 Comments