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Is Social Media A Fad?

Karen Sielski — Tue, 01 Jun 2010 16:51:27 +0000

This is an updated version of the social media revolution video. The statistics are truly amazing.

If you are not doing any social networking you must watch this video. If you are doing social networking you must watch this video and then kick things into high gear.

We are so lucky to experience first hand this exciting time in the online marketing world.

Check out the statistics for yourself. Prepare to be amazed…

To Your Social Media Success,

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Promoted Tweets – How They Work

Karen Sielski — Wed, 14 Apr 2010 20:06:55 +0000

Twitter’s new promoted tweets are the first step in the companies widely anticipated advertising platform. It’s been coming for a long time, and it’s rather surprising Twitter has held out this long without a significant source of ad revenue.

So just what are promoted tweets and how do they work? When a Twitter user searches on a word, a message appears at the top of the list of tweets returned by the search. The message at the top is a “sponsored” message bought by an advertiser for a particular search term. The tweets returned by the search are continually updated, but the sponsored or promoted tweet stays on top highlighted in yellow.

A search for the word “coffee” produced this promoted tweet by Starbucks.

Promoted Tweets

Eventually, it’s likely Twitter will insert these promoted tweets into the regular tweet stream without requiring a search to trigger their display.
Promoted tweets are removed if they don’t get forwarded or favorited enough, or there are not enough replies.

Twitter is now 4 years old and an advertising income stream is a necessary evil for the profitability and long term survival of the company. The current approach is relatively unobtrusive and does not significantly impact the user experience. I’m hopeful the additional revenue will allow the company to buy more servers and improve the reliability of the service. Keep your fingers crossed.

Success,

Karen

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Social Networking: A Marketing Legend Speaks Out

Karen Sielski — Mon, 08 Mar 2010 22:06:16 +0000

In this short video you will hear a marketing legend tell what really matters when social networking. Hear what he has to say about Facebook and Twitter and ask yourself what you can do to make your social networking efforts pay off in your business.

To Your Social Networking Success,

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Do You Need Free One Way Backlinks? 7 Super Easy Methods…

Karen Sielski — Thu, 04 Feb 2010 18:42:04 +0000

Backlinks, also called inbound links, are the lifeblood to high search engine rankings. In this article I’m going to give you 7 super easy methods for getting free one way backlinks.

Free One Way Backlinks

A backlink is simply a link from one website that leads back to another website. Ideally, you want the website containing the link to be well established with high quality and relevant content. The higher the page rank of the page containing the backlink the better.

So let’s get started with a brief overview of 7 ways to get free one way backlinks.

1. Online Article Marketing – Simply write short articles on your topic and submit them to top article directories such as ezinearticles.com, goarticles.com, etc. At the end of your article include a resource box containing a link back to your site.

2. Social Bookmarking – This is one of the easiest and fastest ways to get backlinks and drive traffic to your website. I use OnlyWire, a free service that rocks for social bookmarking. After installing Only Wire and setting up my accounts at social bookmarking sites, I simply click the Only Wire button and BOOM… It will bookmark my page to over 30 social bookmarkng and social networking sites.

3. Online Video – You should be doing online video marketing anyway because it is so effective. TO get a backlink, make sure to start the description with “http://www.yourdomain.com” and it will become a clickable link.

4. Commenting – Leaving content rich comments on relevant blogs, videos and forums that get high traffic will not only get you backlinks but lots of traffic as well. And you’ll build up your credibility and expert status in your niche.

5. Press Releases – Write and submit press releases, either free or paid.

6. Content Sharing Sites – Create Hubpages, Squidoo lenses, etc. These sites provide high quality backlinks and can also generate significant traffic as well.

7. Yahoo Answers – Search for questions on your niche and answer with valuable information. Again, you’ll not only get a free one way backlink, but more traffic too.

Getting backlinks has never been easier. Set a goal to get backlinks on a consistent basis and watch your search engine rankings soar.

Future articles will have more details on these methods as well as additional methods for getting your website to the top of the search engines and generating more income quickly.

Take Massive Action For Massive Results,

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Are Any Of These Excuses Stiffling Your Income?

Karen Sielski — Tue, 02 Feb 2010 08:31:44 +0000

My two sons are on recreational basketball teams for the first time and I have always loved Nike’s slogan so this video struck a nerve with me.

Even though it is only 1 minute long, this video can have a profound impact on your online success. Having the right mindset is absolutely crucial for any type of success online. Watch this video, and write down the excuses that are limiting your business and your income.

Enjoy!

Just Do It,

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5 Surprising Split Testing Results For More Online Income

How To Brand Your Tweets

Karen Sielski — Fri, 22 Jan 2010 09:40:10 +0000

Here’s a quick video on a unique and free Twitter tool that does 2 important things for you

1. Let’s you brand your tweets
2. Helps your website rank higher in search results

Watch the short video to see why this is a must have for your tweets.

Get FREE access to this very cool Twitter tool and brand your tweets today!

Enjoy,

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Is Online Video Marketing Worth The Effort?

Karen Sielski — Wed, 20 Jan 2010 18:07:52 +0000

If you are not using online video marketing to grow your business and generate free online video traffic to your website or blog, consider these statistics:

- YouTube gets 2 times the traffic of Google!

- Longtail searches drive 80% of traffic to the top online video sites

- 18-24 year olds watch more online video than television

Online Video Marketing Sites

A December 2008 report by ComScore showed the following online video data:

- 78.5 percent of the the total US internet audience viewed online video

- The average online video viewer watched over 5 hours of video

- On YouTube, 98.9 million viewers watched 5.9 billion videos

- The average YouTube viewer watched 59 videos

There is no doubt that online video is the next big online marketing trend. It is a huge and rapidly expanding market, and it can drive significant traffic to your website.

It is also the best online media for branding yourself. Your marketing goal is to get people to know, like, and trust you. Video is the next best thing to face-to-face communication for accomplishing this goal.

There are some other benefits to using online video traffic generation. You do the work once and the online videos continue to generate leads for months or even years, 24/7.

Online videos get very high google rankings, making it easier to get on the front page of google and drive free targeted web traffic to your site, and you can rank in hours or even minutes.

There is really no risk because online videos can be produced for free. Presentation videos can be made without a camcorder using free software. And it doesn’t cost anything to submit your videos to online video sites.

Make sure to follow these marketing tips in your videos:

Online Video Tip #1 – be authentic
Online Video Tip #2 – provide value
Online Video Tip #3 – keep your videos short, about 2 minutes long

Yes, it takes a little bit of work to get setup to create online videos and without the use of some essential tools it can be very time consuming creating and publishing your videos. Future posts will cover some of the essential tools I use that save me hours per video.

Don’t miss out on the huge potential of online video marketing. As you can see, it is definately worth the effort to create the videos. Get started now, your competition probably is!

To Your Online Video Success,

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Golden Nuggets For Online Success

Karen Sielski — Mon, 18 Jan 2010 19:50:50 +0000

Something a little bit different today. There are many, many golden nuggets in this short Jim Rohn video. Enjoy!

To Humongous Online Success,

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Online Success Secrets From 7 Figure Earners

Exposed: 3 Popular Myths About Generating Online Leads

Karen Sielski — Tue, 12 Jan 2010 20:33:57 +0000

There are numerous methods for generating online leads and growing your business online. Before you decide on an approach you should consider these 3 popular myths.

Online Lead Generation Myth #1: There really aren’t any free online lead generation strategies. You’re probably thinking “But Karen, there are lots of ways to generate free leads on the internet like article writing, forum postings, press releases, safelists, blogging, online videos, classified ads, social networking, etc.”

Let me explain. While it is true there are methods for generating online leads that do not cost any money, there are hidden costs most people do not consider.

The hidden costs are time, leverage, effectiveness, and lost opportunity. When selecting your online marketing strategies, it is crucial to look at more than just the dollar cost of the method. You need to take into account your marketing budget and net profit of each strategy.

Online Lead Generation Myths Busted

Let’s look at a hypothetical example. If you start online advertising with solo ads in ezines, it could easily cost you hundreds of dollars a month of advertising. But you could get hundreds of leads or more and lots of sales.

Assume you spend $500 on solo ads in a month and you get 800 opt-ins from those ads. You make 16 sales and you have a profit of $50 per sale. In this scenario you would have a net profit of $300 (16 x 50 = $800 – $500 for ads). You spent about 6 hours researching which ezines to run ads in and writing your solo ad.

Now in scenario 2 you initiate a “free” article marketing campaign. You write 20 articles in a month and submit them to a top article marketing directory, sending readers to an opt-in page. You have no out of pocket costs since you write the article yourself. You get 100 leads and 2 sales with the same $50 profit per sale.

You spent 30 minutes writing each article and 10 minutes submitting it to an article directory. Overall you spent 13 hours on this approach for the month. In this scenario you have a net profit of $100 (2 x $50 = $100 – $0 cost). This scenario is free but you have spent more time and have less net profit at the end of the month.

Now this is a hypothetical example and there are additional factors to consider. In no way should you assume solo ads are better than article marketing. The point is to show you that while some methods have 0 dollar cost, they may cost more in time, produce less profit, and have less residual income.

Bottom line, don’t just look at the initial cost of your online advertising.

Online Lead Generation Myth #2: Relationship businesses can’t be done on the internet.

This is absolutely false. There are many ways to build online relationships. Online video is extremely effective for online relationship building. When done correctly, email can be effective as well. And of course, social networking is growing at an unprecedented pace.

Instead of focusing on the quantity of your online connections, focus on quality and non-spammy marketing approaches. You can have 10,000 friends but if you come across as a spammy marketer you will not get any sales. On the other hand, if you have 100 connections and work to build relationships and add value to those 100 people you could have many sales.

Online Lead Generation Myth #3: It is not possible to generate high quality, low cost leads online. Fortunately, this is not true. There are many ways to build a responsive list of prospects without spending a fortune.

Actively participating in forums focused on your industry or niche is one great way to build a list of hyper responsive prospects. There are many others. It does not have to cost an arm and a leg to generate high-quality online leads.

Bonus Tip: Get FREE step-by-step instructions on generating hyper-responsive online leads. Just enter your name and email address below and you’ll get immediate access.

Yours In Online Success,

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How To Use Online Video Marketing To Dominate Google

Karen Sielski — Thu, 31 Dec 2009 02:19:05 +0000

Online video marketing can result in front page google rankings and massive traffic. How? By taking advantage of Google’s purchase of YouTube, which has resulted in YouTube videos getting a search engine ranking advantage.

Frequently, new YouTube videos rank higher than older, text-based Web pages. In many cases it is not difficult to get on the first page of google. As a result you can get huge visibility and free targeted web traffic to your site.

Online Video Marketing

Here are 5 business benefits of online video marketing:

1. Videos typically get a higher search engine ranking so you’ll get more views for your content

2. More views => more traffic to your website

3. More traffic => you can build a bigger list

4. More traffic => more sales

5. Videos build more trust with your viewers. There’s no better way to get them to know, like, and trust you.

After you’ve created a short, content-rich video and uploaded it to YouTube, follow these 2 online video tips to get a top ranking that gets you massive online video traffic.

Tip 1. Put your keywords in your title. This is critical!

Tip 2. Get some links to your video. If you have a website or blog, link to your YouTube video. Be sure to use your keyword in the link for optimum results. Get as many other websites as possible to link to your video.

To get online video traffic to your website, make sure to have a hyperlink to your website in the “About This Video” section. Secondly, make sure you have your website address visible in your video, preferably with a watermark that thows throughout the entire video.

Follow these online video tips, and you will have a steady stream of online video traffic funneled to your website.

To Your Online Video Marketing Success,

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