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How would you know if your online marketing efforts, such as SEO, are helping to boost your brand?
We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search engine rankings.
And this is the same for other digital marketing services.
There is a much more significant and long-term benefit to doing SEO, Local Buzz, Social Media Optimization, Pay per Click Advertising, Retargeting, Online Reputation Management, among many other online marketing services.
The problem is, how do we measure that benefit? And what is that benefit? Hmmm.
Thousands and thousands of business owners are in the dark when it comes to measuring brand performance. Brand exposure, recognition, recall, and reputation— these are factors that translate to direct website visitors, returning visitors, customers, and loyal customers.
Without a way of measuring this, you will have no idea how much brand expansion you are achieving through your online marketing efforts.
Momentarily slowing down your online marketing efforts could mean your competitors overtaking you and eating their dust.
Do you want your competitors to win the customers that should have been yours? And this is all because you didn’t have a clearer map of the race?
Unless you can see the bigger picture, you may miss opportunities to ramp up your campaigns and exploit avenues where your brand is more effective at connecting with your potential customers. You may miss the momentum of your brand expansion if you even decide to put a campaign on hold because you think it’s not performing as expected.
As a result, instead of growing your brand and sales exponentially, you may see them start to plateau. You may see them starting to slow down or decline. And when you decide to start again, your competitors may have already taken your place in your customers’ hearts and minds.
Let me explain.
The more you expose your brand online, the stronger it gets. And the more you pick up momentum for brand reach expansion.
In a racetrack, the faster and smoother you go (without stepping on the brakes unnecessarily), the more you are racing efficiently. You cover more track for every drop of fuel you burn than anybody else in the race.
You need to see your brand’s performance with an effective presence tracking and website traffic metrics that we provide. You need to see how much your brand has been moving and expanding across the online world.
What do you need to see?
Here are the basics:
If your website gets a lot of referral traffic, this means that people are reaching your website via external websites that link to yours.
Where does referral traffic come from? You could be getting this traffic from online directories your website is listed on. Referral traffic could also come from national or regional news sites, or news sites in your industry that have picked up your press releases or content and have placed links in their stories to your website. People could also be reviewing or recommending your business, products, and services by putting links to your website on their blogs. Lastly, people could be talking about your brand and linking to your website in online forums.
Your social traffic comes from your social media accounts, such as your LinkedIn profiles and posts, Facebook profiles and posts, and your Twitter profiles and posts. Alternatively, social media users may have shared some of your content on their profiles, or may have linked to your website via their comments.
With our online presence tracking and website traffic metrics, you will see how many branded search queries you’ve been getting from the major search engines. Branded search queries are search queries that contain your brand name, company name, product or service names, and any terms or phrases that are associated with your business.
If nothing turns up yet, our technology will detect any search terms you’ve come up for in the search engines’ results even if it is in the 100th page of the search results. Our advanced online presence tracking and website traffic metrics will detect such search queries and track them on the fly.
Branded search queries indicate that people recall your brand name. Branded search queries also indicate that people are interested in your business, and are trying to look your business up in the major search engines (Google, Bing, and Yahoo).
Direct traffic is a result of people typing in your domain name or website address directly onto the address bar of their web browsers.
Direct traffic indicates that people remember your website address. If they are typing your website address from memory, this means that they have seen it somewhere!
Direct traffic may come from people who saw your traditional ads—such as your print ads in newspapers and magazine, your billboards, or your brochures and flyers.
On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.
You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website. They may even have bookmarked it! What’s more, they may have passed along your website address—”brand.com”—to their colleagues, friends, and family.
An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results, and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals, and that your brand is being remembered by customers and prospects.
Hence, if you continue to build and optimize your brand with us, it may well be on its way to your customers’ and potential customers’ hearts.
Online marketing and branding is not just about dominating the online world; neither is it just about dominating search results. It is about winning the hearts of your target market.
You want to race ahead of your competitors in the online marketing terrain, right? Of course you do!
While you focus on reaching the prize, we’ll give you a bird’s-eye view of your online marketing and website performance, as well as your brand expansion through our advanced online presence tracking and website traffic metrics tool.
So while you’re racing ahead at 100 MPH, we’ll provide you with the dashboard that will display your brand expansion intelligence.
Want to know more? Email us at firstname.lastname@example.org for a free consultation on our easy to use marketing metrics solution Ultimate Marketing Metrics.
Do you have traffic metrics installed on your website at all?
Ignorance is bliss, some say.
Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.
You never had anyone to explain to you how to use it.
Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.
Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo?
Wouldn’t you like to know what search queries people type in search engines that display your website in the search results?
Wouldn’t you like to know how your web pages are performing?
If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.
Wouldn’t you like to know how much traffic you are getting from external web sites?
If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources.
Wouldn’t you like to know how much traffic you are getting from social media?
If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you?
What should you do more, what should you improve on? You don’t know.
Wouldn’t you like to know if your online advertisements are getting traffic?
If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?
Wouldn’t you like to know how much direct traffic you are getting?
If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know.
On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.
People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.
If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.
Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?
If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them, and on pages that load fast.
Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.
In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.
If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.
What if Google, Bing and Yahoo could talk to you? What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.
Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website. If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.
Without an Advanced Tracking and Metrics system for your website’s presence and traffic:
You have no idea where you are getting your traffic from. You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.
You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.
You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.
You should know!
In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.
It is in knowing your metrics that you can build and grow your business, your customers, and your profits.
Introducing the Advanced Tracking and Metrics System of the Future
You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.
1. You can see the total traffic that your website is getting on the spot. You can also see how many are coming from organic, referral, direct, paid, and social sources.
2. You will know which campaigns are working or not and which ones deserve a repeat investment.
3. You will know if your visitors are deeply engaged in your content or if they leave right away.
4. You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo. How about that?
5. You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.
And how about this?
6. Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your web pages shows up for—even if it is 100 pages back in the search results—is automatically detected and is automatically tracked on the fly!
You get the ultimate reporting on search and keywords intelligence!
Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.
You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.
Well… waste your time, money, and efforts no more.
Send us a message at email@example.com and request your free consultation on how we can boost your business with our Ultimate Marketing Metrics and Traffic Tracking system.
Are you tracking and measuring your online presence, rankings, and traffic? How much traffic are you getting from search engines? Social media? Paid ads?
If you are not tracking your online presence and marketing campaigns you could easily be throwing thousands of dollars out the window month after month after month.
If this infographic, learn what you need to track and why to make effective use of your marketing budget.
Email firstname.lastname@example.org to schedule your free consultation and learn about our super easy Ultimate Marketing Metrics system.