After mastering traffic generation, split testing is the next most important skill you should learn, master, and implement for massive online success. Split testing allows you to generate more opt-ins, more conversions, and more money with the same amount of traffic.
In this article, I’m going to share with you some very powerful information. I’m going to give you 5 split testing tips that you can use to increase your income right away!
Tip 1: Try lengthing your guarantee to increase your sales page conversions. But don’t just look at your sales conversion number, also look at your return rate. Here’s why.
Increasing your guarantee to 365 days may increase your conversions 5%, but it can also reduce your return rate 38%. Whoa! That’s huge.
Tip 2: Use an Amazon style buy button. It can increase conversions by 14%. People are used to buying in Amazon so it will seem comfortable and secure to them if you use a similar button. And make it big.
Tip 3: Provide many buying opportunities in your sales page, not just one. Place the first buy button or link after the first testimonial. This has been shown to increase conversions 31%! Another good location is under the guarantee, in the order box, and in the PS at the very bottom of the page.
Tip 4: On your order page, dispaly an image of your product at the top of the page. This can increase conversions 15% as well as decrease order cart abandonment rates drastically.
Tip 5: Don’t forget about your customers after the sales. Create a follow up autoresponder series. In these messages, teach them how to use the product.
Tell them what to do. Send success stories. Request testimonials. Include how-to videos. Most returns are becaues the user didn’t use the product, not because it isn’t a good product.
This is extremely valuable information that can make a huge difference in your online income. But don’t just take my word for it. Be sure to validate this information with your product. Do your own split testing with your sales funnel. You will be amazed at the results and your increased income.
To your massive online success,