There are numerous ways to effectively grow your business using social marketing. Social networks like Facebook, YouTube, Twitter, MySpace, Tagged, and the professionally oriented LinkedIn are all the rage today.

When used properly, social networking sites can provide massive leverage to grow your business. But for many people, social networking can also be a huge time sink if you don’t know how to connect the dots and have people in your social networks buying from you.

You need to present your business in an appropriate way, without spamming or turning off your online friends, and potentially damaging your relationship with them forever. You’ve got to get them to know, like, and trust you before they will buy what you are selling, especially online. Your online success depends on this more than anything else.

social media

Now I’m going to give you a 5 step formula for getting massive amounts of targeted, free real-time leads. I assume you’ve already chosen the appropriate social networks for your industry or business, opened your accounts, and established some friends.

What’s the next step?  One of the best ways to form a solid business relationship with your network and get more sales is to host an event. It can be a webinar, teleseminar, or even an in-person event.

If you live in a remote geographic area, it will be more difficult to get a big turnout for an in-person event, but if you live in a populated area you can get a good turnout by following this formula. The potential is obviously huge for online events, especially if you do a webinar format.

Let’s dive into the details of the online success 5 step formula.

Step 1. A few weeks before the event write an online press release and submit it to a few free online press release sites like PressAbout and PRLog. Setup a google alert on the keywords you used in the press release. The keyword alert will automatically tell you when your press release gets published.

When the free online press release gets picked up, then go to paid online services like PRWeb and WebWire. You should start getting free, targeted web traffic from the press releases immediately.

Step 2. If you have a website or blog, write about the event on your website.  Take the blog entry and turn it into an article and post it on social sites such as Facebook, Twitter, and LinkedIn. Post your event on EventBrite.com.

Step 3. Tell all of your social marketing friends about the event, and ask them to share it with their friends.

Step 4. Create a short Powerpoint presentation about the content of your event and yourself. Post the slides at SlideShare.net with a transcript.

Step 5. Turn the Powerpoint presentation into a video and submit the video on YouTube and TubeMogul.

Make sure to send people to your social marketing site or blog page that tells a little bit about yourself.  Have people register for the event and send them an email reminder the day before the event and the day of the event.

Follow these 5 steps to generate free real-time leads, then provide valuable content at your event and you will be leveraging your time on social marketing sites into business sales, not just hanging out and having a good time.

To Your Massive Online Success,

Karen_Sielski_Sig

PS – To learn more about how to generate tidal waves of traffic to your blog or website, get FREE Instant Access to the 15 Ways To Generate Endless Leads Training Series when you fill in the quick form at the top right. It will only take a few seconds, go do it now!